Engaging Impact Generations in the Next Great Job Market Expansion
Nearly 9 in 10 young workers say aligning their careers with their values is essential, but potential roadblocks could keep them from joining the renewable energy industry
The U.S. economy is on the cusp of transformational growth. The clean energy transition — powered by the invention and commercialization of renewable energy resources, grid modernization, built environment efficiencies, and other climate technologies — is fundamentally changing how energy is generated, transmitted, and consumed. It’s also reshaping the future of our economy, driving job creation and a massive demand for skilled, sustainability-focused careers.
We conducted an online survey specifically targeting the two generations that make up nearly 45% of the U.S. workforce – Millennials and Generation Z. Our findings reveal that both Generation Z and Millennials believe their generation will be known for making a positive difference in the world and value competitive paying jobs that offer a sense of purpose.
While many might assume that a position in the clean energy sector fulfills both criteria, both Generation Z and Millennials expressed confusion—not only about what a clean energy job entails but also about the qualifications required to secure one. However, this confusion presents a promising opportunity to attract these “Impact Generations” to the industry by clearly defining the clean energy sector and its requirements. Importantly, both groups indicated a willingness to pursue careers in clean energy.
It’s our sector’s responsibility to help them understand what clean energy entails, what a job in this field looks like, and how it can offer long-term benefits.
